TCBY (The Country’s Best Yogurt) is an American chain of frozen yogurt stores. It is among the largest U.S. retailers of soft-serve frozen yogurt
Back in 1981, TCBY opened the country’s first frozen yogurt shop in Arkansas. Realizing quickly that we enjoyed a unique product the country was clamoring for, we started offering franchise opportunities the following year. Since that time, we’ve continued to cultivate to in excess of 360 stores nationwide.
We have been also continually researching ways to keep our customers satisfied and coming back for more. That’s why we joined forces with Mrs. Fields® in 2000 to be Mrs. Fields Famous Brands. Today, The Countrys Best Yogurt leads the market in nutrition, taste, and new product innovation, always reaching to anticipate the evolving needs and wants in our customers.
We’ve remodeled our interiors and our brand to mirror our forward-thinking outlook on the future having a modern logo and logo, colorful palette and chic interior decor. We’ve been creating a legacy of tasty, healthy frozen desserts within the last thirty years so we don’t have any goal of slowing down or looking back.
In 1981, Frank D. Hickingbotham opened the initial TCBY in Little Rock, Arkansas. TCBY began franchising the subsequent year, and also by 1984 there was over 100 stores.
Before 1984, the company’s name was “This Can’t Be Yogurt,” but a lawsuit coming from a competitor, I Can’t Believe It’s Yogurt!, forced TCBY to make a new name from its initials, eventually using “The Country’s Best Yogurt”. TCBY began co-branding with Taco Bell, McDonald’s, Subway, and Burger King in 1995.
In 1991 TCBY moved into the tallest building in Arkansas, Simmons Tower based in downtown Little Rock, as well as the building was renamed The TCBY Tower until 2000 when TCBY vacated.
Mrs. Fields acquired TCBY during early 2000 and became Mrs. Fields Famous Brands. The combined company relocated headquarters to Broomfield, Colorado in 2012.
In 2001, there were 1,777 TCBY locations throughout the country. By 2011, after several waves of closings, there have been 405.
Products and promotions
TCBY offers frozen yogurt in a number of flavors. The chain typically serves hard scooped and soft serve yogurt, while newer concept stores only offer soft serve. The newest concept stores stick to a self-service model, with customers being charged by weight. Soft serve yogurt will come in Golden Vanilla, Chocolate, and White Chocolate Mousse flavors that are available daily, in addition to various rotating flavors. TCBY also serves drinks including Berriyo yogurt smoothies and Frappe Chillers.
In September 2010, TCBY announced the exam launch of breakfast and lunch meal replacement bowls, parfaits and smoothies created from non-frozen “fresh” yogurt called Yovana-Simply Yogurt in two self-service company stores in their headquarters of Salt Lake City.
2010 also saw the opening of a prototype store in Salt Lake City, Utah, operating under a different business structure. As opposed to customers ordering and being served in a traditional fashion, they serve themselves using any nwkfqh of available yogurt flavors, add their particular combination of fruit or candy toppings, and pay from the ounce.
In May 2011, TCBY launched Super Fro-Yo, a reformulated version of their yogurt using a more nutrient-rich profile. The company brought down the fat content of their yogurt to below 2 percent, so that it can be labeled low fat. On January 10, 2012, TCBY launched a Greek frozen yogurt product. TCBY is the first frozen yogurt chain to offer Greek frozen yogurt. Every year, TCBY offers mothers across the nation a free of charge frozen yogurt on Mother’s Day, and fathers a free frozen yogurt on Father’s Day.