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The proper way to increase your business using this powerful brand, audience and content-advertising tool We’ve been talking lately on how to improve your business marketing with Instagram. In contrast to what many individuals still believe, Instagram isn’t just a fun app where you could post food, holiday and family pics. Instagram has become a powerful brand-building, audience-building and content-advertising tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.

A note of caution: there are plenty of people who promise to develop your Instagram followers by the thousands, but beware. Many of them use fake accounts produced by bots to inflate your numbers. These types of followers have zero value. Actually, they could even be dangerous, wanting to steal your password or photos or infect you with a virus.

According to the data security company Imperva, these bad bots make up 28.9 per cent of bots on Instagram. The simplest way to develop your Instagram followers is simply by being authentic in your logo and your audience.

Here are 3 guidelines to help you get real Instagram followers:

1. Tell a narrative with Hashtags – It’s great to apply your company name being a hashtag, but you need to think beyond that.

If you wish to use your Instagram posts to get followers, use other hashtags that tell the story of the image you’re sharing. You want to start up a conversation when you’re sharing posts for things such as:

Events

Promotions

Contests

Product launches

A great illustration of a brand name that does this well is @Tostitos. They use the hashtag #GetTogetherAlready to persuade folks to have together and share their chips, and also to use the hashtag whenever they share photos of the meetups.

By utilizing engaging, relevant hashtags, you could be discovered in Instagram searches and hopefully build up followers on Instagram.

2. Get Creative – Instagram is about photos, a lot of people think of the caption as an afterthought. Don’t ignore the image caption! It is possible to generate engagement and promote sharing by making use of descriptive words that can engage, inspire and entertain your followers.

Below are a few ideas to assist you build up followers on Instagram along with your posts:

Use questions within your caption. Write your question at the beginning of the post so that people look at it first.

Get personal along with your post. Tell a tale about yourself, or how your product helped or inspired someone else.

Ask people to tag others. Asking men and women to tag three of their close friends or tagging someone they are grateful for brings other potential followers into the equation.

A great demonstration of a brand name that does personal posts well is the @NatGeo Instagram account. They generate breathtaking Instagram Stories with informative captions to educate an individual on the plight of animals around the globe. Remember with regards to using Instagram posts to get followers, it’s about being authentic. Don’t use questions in every single post or tell a personal story that isn’t genuine.

3. Go Local – One of the best ways to construct your Instagram followers is to buy to learn your neighbours! Whether you’re creating Instagram ads or want to advertise your event in a specific area, you can see what’s taking place in your area by visiting the search page and clicking on the Places tab.

Enter the spot to view the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and then leave a comment or even an emoji and stick to the person blevuz you like whatever you see. Hopefully, this is the beginning of an organic interaction.

As an example, if you offer life coaching services, you can type in your local area then “entrepreneurs.” Local entrepreneurs might be searching for more work and life balance or help with life goals or career challenges. Similarly, in case you have a physical location that folks have checked into on Instagram, comment on those posters’ pictures to ensure they’re aware of your Instagram presence, and after that follow them.

These are some of the guidelines on how to build Instagram followers the proper way: no bots, no shortcuts, just tried and true approaches to engage with your audience and turn them into followers!

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