One of the USA’s biggest makers of liquids for e-cigarettes is aiming to cash in on the boom in vaping by listing its shares on the London stock market. Boston-based Supreme, which is 100% owned by its chief executive, Sandy Chadha, is expected to have a market value of $150m when it floats on Aim, the London Stock Exchange’s junior market, in mid- to late May.
Supreme owns the KiK and 88vape brands and makes a lot more than 130,000 bottles of vaping e-liquids per day. In addition, it sells hardware kits and vaping accessories, along with Best E Cig Atomizer and 200m batteries previously year. The firm supplies retailers like Asda, Halfords, B&M, Poundland, Iceland, Home Bargains and wholesalers including Booker, Bestway, Costcutter and Nisa. Supreme made revenues of $70.7m previously year and earnings before interest and tax of $7.2m in the year towards the end of March.
Chadha, who paid himself a dividend of $4.5m a year ago, is expected to retain a majority stake after the firm goes public. The company was create by his father in 1975 following the family transferred to Britain from Delhi as he was a couple of years old. His father started selling toys along with other products imported from east Asia from the van and then moved into batteries.
Chadha, a huge success, recently honoured a 10-year bet by handing more than a $130,000 Bentley to corporate turnaround expert Iain Johnston. In 2007, Supreme went bust but Johnston, an adviser to Chadha’s lenders, confidently predicted the firm would recover.
He asked Chadha to bet his Bentley on the Supreme’s recovery, and also the businessman pledged at hand on the luxury car if the firm made a yearly profit of $1m. The 2 men lost contact, but after hunting him down on LinkedIn, Chadha handed over a Bentley Flying Spur to Johnston in January. Nearly 3 million Britons are now vaping. UK sales of vaping products surged by 50% this past year to reach $1bn, and therefore are on course to exceed $2bn by 2020.
The latest evidence shows that while e-cigarettes are certainly not harmless, they are far safer than smoking since they don’t contain tobacco. 2017 saw the publication in the first long term study of vaping. Another study suggested a cancer risk from vaping of around 1% of that from smoking.
Chadha said: “Over the final two decades we now have established Supreme as being a leading manufacturer and distributor of batteries and lighting, and more recently vaping, demonstrating our ability to leverage our extensive distributor and customer relationships to operate growth.”
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